Again, we embark on the wide world of marketing.  IF THEY DON’T KNOW, IT WON’T GROW!  Social media has become incredibly important in marketing today for several key reasons.  Social media’s importance in marketing today stems from its unparalleled reach, targeted advertising capabilities, engagement potential, and the ability to build and promote brands in an interactive and cost-effective manner. It has become an integral part of modern marketing strategies.  Whatever your vision is or business that you are a part of, you must MARKET IT.